Eugénio Campos Jewels

Ecommerce Platform

https://www.eugeniocamposjewels.com/en

Type

B2C

Products

+ 1000

Languages

4

Services

Project Management
UX/UI Design
Development
Implementation

Digital Modernization and Premium Ecommerce Experience

Challenge

Eugénio Campos sought to strengthen its online presence and elevate the e-commerce experience to the level of the brand’s premium positioning, choosing Toogas as a partner in this regard.

The objective was to create a more modern, functional, and conversion-oriented digital experience, capable of reflecting the brand’s positioning and supporting the growth of the online channel. In addition, they also intended to launch Eugénio Campos Diamonds, positioning themselves in the more premium jewelry sector.

The main challenges included:

Define an integrated e-commerce and digital marketing strategy.

Boost online sales and improve store performance.

Develop new features and integrations

Optimize the user journey and browsing experience.

Modernizing the layout of the Eugénio Campos Jewels online store.

Entering the premium jewelry market with the creation of a new platform (Eugénio Campos Diamonds)

Solution

Toogas has developed a complete solution, combining technology, design, and digital marketing, focusing on modernizing the online experience and creating an ecosystem prepared for growth.

B2C Online Store in Magento

The new online store was redesigned on the Magento platform, aiming to provide a more fluid and modern shopping experience aligned with the brand’s positioning, while simultaneously ensuring a solid technological foundation prepared for evolution.

The solution also included integration with Diamonds, a platform dedicated to Eugénio Campos’ premium segment, allowing users to access a more exclusive offering within the same digital ecosystem.

Integration with Primavera ERP and PHC billing system.

Integration with modern payment methods (Apple Pay and Google Pay)

Integration with carriers (CTT) and DPD for Diamonds

Customized offer management system

Article customization

Integrated access to the Diamonds platform, focused on premium products.

Order management, reporting and analytics

Digital Marketing 

To boost the growth of the new store, a digital strategy was implemented in the following areas:

Technical SEO, on-page SEO, and e-commerce focused.

Paid Media Campaigns

Customer Journey Optimization

Tags:

Eugénio Campos Jewels

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