Integrated Ecommerce, from Strategy to AI

Toogas designs, develops, and evolves complete digital ecosystems—from ecommerce to ERP/CRM integration, including upgrades and migrations, AI, support, and analytics.

With an approach that combines technology, UX, and digital marketing, we deliver solutions that scale and create real business impact.

Implementation of B2B and B2C Ecommerce Solutions

Turnkey development of professional ecommerce stores. With certified teams, we are the official partners in Portugal for the ecommerce platforms Magento, Adobe Commerce, Shopify, and BigCommerce.

Creation and management of B2C and B2B online stores

Order management system

Integration with ERP, payment gateways, and logistics providers

Product catalogue management

Marketing automation and conversion tools

Performance analysis and reporting

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ERP / CRM / OMS Integration and Automation

Systems integration enhances the scalability of digital operations by synchronising the ecommerce platform with external systems such as billing, ERP, CRM, logistics, payment gateways, and other essential ecommerce tools.

Automation reduces errors, maximises operational efficiency, and improves the customer experience.

Systems integration for operational scalability

Ecommerce synchronisation with ERP, CRM, and other tools

Automation for error reduction and increased efficiency

Enhancing customer experience through integrated processes

Real-time integration management and monitoring

Workflow optimisation for digital growth

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Ecommerce Evolution and Support

Access business solutions for ecommerce evolution, maintenance, and support, ensuring the growth, security, and optimisation of your company’s ecommerce channels.

Continuous evolution for ecommerce platforms

Security maintenance and updates

Implementation of new Features and functionalities

UX/UI optimisation for an enhanced user experience

Infrastructure and connectivity management

Cybersecurity services for data protection

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Platform Migration and Upgrade

Migration and upgrades of ecommerce platforms such as Magento, Adobe Commerce, BigCommerce, and Shopify mitigate the risks of technological obsolescence and enhance the robustness, security, and scalability of companies’ ecommerce platforms.

Platform migration for enhanced robustness and security

Upgrades that enhance ecommerce scalability

Effective management and business continuity during migration

Data preservation and integrity during transition

Minimising data loss during upgrade processes

Safe planning and execution of system migrations

Applied Artificial Intelligence (AI)

The application of customised AI models, including LLMs and Machine Learning, is crucial for implementing strategies in leading ecommerce business ecosystems. We enable personalised up-selling, cross-selling, chatbots, and agents that fully reflect each company’s identity and objectives.

Custom AI solutions for digital ecosystems

Real-time data analysis and reporting optimisation

Dynamic and automated content generation

AI-driven up-selling and cross-selling strategies

Intelligent chatbots aligned with brand identity

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Digital Marketing – KPI-Driven

Digital marketing for your company’s ecommerce, KPI-driven, combining SEO optimisation with paid media strategies and Customer Journey Optimisation, social media management, and fully automated communication via newsletters and SMS, leveraging Artificial Intelligence.

KPI- and results-driven digital marketing

SEO strategies to enhance visibility and traffic

Paid media campaigns for customer acquisition and retention

Customer journey optimisation to maximise conversions

Social media management for effective communication

Marketing automation for efficiency and consistency

Analytics, Insights and Data Reporting

AI-powered dashboards collect and catalogue real-time information to feed the Data Foundation of each company or brand’s ecosystem, enabling the creation of hyper-personalised experiences for their customers.

Customer journey optimisation with real-time insights

Intelligent dashboards for continuous monitoring

AI-Powered automated report generation

Data collection and cataloguing for personalised strategies

Data-driven hyper-personalised experiences

Predictive analytics to anticipate customer needs

User Experience (UX) and User Interface (UI)

We create intuitive and engaging experiences that drive satisfaction and conversion in ecommerce. We develop wireframes and prototypes that ensure cohesive and appealing interfaces across all devices.

Design of intuitive and engaging interfaces

User-centric design focused on satisfaction and conversion

Development of functional wireframes and prototypes

Cohesive and engaging interfaces across all devices

UX/UI optimisation to boost conversions

Responsive design for a consistent experience

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Ecommerce Audit and Consulting

Ecommerce audit and consulting for B2C, B2B, and marketplaces enables the validation of the robustness of companies’ ecommerce channels and platforms, optimising operational efficiency and ensuring excellence in integrations, security, SEO, design, and user experience.

Specialised consulting for B2C, B2B, and marketplace ecommerce

Alignment with market needs and trends

Optimisation of operational efficiency on digital platforms

Excellence in design and user experience

Performance and usability audit of platforms

Strategies for competitiveness and growth in ecommerce

Our Formula for Success

From strategic planning to technical implementation and digital promotion, each stage is executed with precision, established methodologies, and a focus on innovation.

Strategic Consulting

Combining strategic knowledge and market experience to design effective action plans, always aligned with the challenges and opportunities of ecommerce.

Implementation

Ensuring that each solution is tailored to the specific needs of your project, strengthening online presence and the ability to respond to a constantly evolving market.

Sales Growth

Implementation of optimisation strategies that boost traffic, conversions, and customer retention, leveraging paid media, SEO, and other digital marketing tools.

Evolution and Support

From technical support to vulnerability monitoring, we prioritise data protection and the peace of mind of those who rely on our services.

Contact Us

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