Toogas, in partnership with Portuguese National Association of Pharmacies (Associação Nacional de Farmácias), developed the Portuguese Pharmacies (Farmácias Portuguesas) online store project. The Farmácias Portuguesas Program is an initiative of the Portuguese National Association of Pharmacies and allows the creation of a unique sales channel for pharmacies, promoting customer loyalty through various dynamics, including a loyalty card (Saúda) that has over 2 million members.

Dedicated Backoffice

A Backoffice dedicated to each pharmacy

Customer management

Customer and user management via ANF webservices

Monitoring Dashboard

Platform monitoring dashboard and support to the contact center

APP - IOS & Android

APP's integrated with eCommerce system

+3000 online pharmacies
+10.000 Products per pharmacy
+200.000 Total Products
30 Million Products in catalog (product / pharmacy)


The solution manages the orders flow and medications stock, integrated with the CRM system and the SIFARMA.

  • Individual shopping cart per pharmacy
  • Reservations via CNPEM
  • Product Purchase
  • Reservation of prescribed medication


A platform based on a set of webservices
that ensure communication and integration
between the various systems.

  • Automatic Catalog update via webservices
  • APPs depending only on Magento
  • Shared shopping cart (website / app)
  • SIFARMA connected to Magento


Modules in self-service system with mechanisms to distribute responsibilities and provide autonomy to the stakeholders.

  • Dedicated BackOffice to each pharmacie
  • Reserved area for product information
  • Customer life cycle management by CRM
  • Business rules defined per pharmacy
See also
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