Certified official partners of the most renowned ecommerce solutions.
Toogas-AIP Webinar «Automation and Operational Efficiency in Ecommerce»
Toogas
Toogas
•
Para consultar o conteúdo integral, por favor, aceda ao artigo original.
The rapid evolution of Artificial Intelligence is profoundly transforming the way consumers and businesses interact within the digital ecosystem.
One of the most significant changes in digital commerce, from a technical perspective, is the Universal Commerce Protocol (UCP), a new standard that promises to redefine how products and services are discovered, recommended, and purchased through AI agents.
The Universal Commerce Protocol (UCP) is an open and interoperable protocol designed to enable Artificial Intelligence agents to interact directly with ecommerce systems in a standardised and secure way.
In practice, the UCP functions as a common language between:
AI agents (virtual assistants, copilots, autonomous agents)
Retailers and brands
Ecommerce platforms
Payment systems
Logistics and shipping systems
The goal of the UCP is to allow an AI agent to manage the entire purchase cycle, from product search and comparison to checkout and post-sale follow-up, without relying on platform-specific technical integrations.
The growth of ecommerce mediated by AI agents (agentic commerce) presents challenges for businesses and digital platforms. Without a common standard, each integration requires bespoke development, limiting scalability and interoperability.
The UCP addresses these challenges by providing:
Interoperability across multiple platforms and AI agents
Scalability, reducing point-to-point integrations
Standardisation in how products, prices, availability, and commercial policies are communicated
Preservation of merchant control, allowing them to maintain pricing, branding, and customer relationships
This protocol therefore represents a key step towards preparing digital commerce for a future dominated by AI-driven interactions.
Source: https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/
UCP is based on a set of standardised capabilities that describe what a merchant can offer to an AI agent, such as:
Product discovery and search
Price, inventory and promotions queries
Cart management
Checkout and payment
Shipping, returns and after-sales information
These capabilities are exposed through standardised technical interfaces, compatible with modern APIs and agent-oriented protocols, enabling different systems to communicate seamlessly.
One of the key aspects of UCP is dynamic capability discovery: an AI agent can identify, in real time, which functionalities are supported by each merchant and adapt the purchasing flow accordingly.
For companies looking to leverage the Universal Commerce Protocol, implementation involves:
Product data structuring
Ensuring that information such as prices, descriptions, stock levels, and commercial policies is well organised and up to date.
Exposure of commercial capabilities
Making available, via UCP-compatible APIs, the functionalities that enable interaction with AI agents.
Integration with payment and logistics systems
Ensuring that checkout, payment, and delivery processes are ready for automated flows managed by agents.
Maintaining commercial control
The merchant continues to define pricing rules, discounts, shipping methods, and brand experience.
For digital platforms, marketplaces, and technology providers, the Universal Commerce Protocol can be implemented as a standard integration layer, allowing them to:
Connect multiple merchants without the need for bespoke development
Support multiple AI agents using a single protocol
Ensure security, consistency, and compliance in transaction flows
This approach significantly reduces technical complexity and accelerates the adoption of AI-driven commerce solutions.
The UCP is not just a technical evolution; it represents a structural shift in how digital commerce is conceived. As consumers increasingly delegate purchasing decisions to AI agents, businesses that adopt open and interoperable standards will be better positioned to:
Increase their visibility within AI ecosystems
Simplify operations and integrations
Create faster, more efficient, and personalised shopping experiences
The Universal Commerce Protocol lays the foundation for a new paradigm in digital commerce, where AI agents act as intelligent intermediaries between consumers and businesses. Understanding what it is and how it can be implemented is essential for organisations aiming to maintain their competitiveness in an environment increasingly driven by Artificial Intelligence.
Toogas supports its clients in implementing the Universal Commerce Protocol (UCP) through an integrated strategic and technological approach, helping to structure data, prepare systems, and align ecommerce, payment, and logistics platforms with the new AI-driven commerce models.
This ensures a secure, scalable adoption of the UCP, aligned with each organisation’s business objectives.
We closely monitor digital developments and assist organisations in preparing their platforms, data, and digital strategies for the future of intelligent ecommerce.
Tags:
Partilhe:
