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Toogas-AIP Webinar «Automation and Operational Efficiency in Ecommerce»
E-commerce Platform
https://mercadodocolchao.pt/en
Type
B2C
Products
+ 500
Languages
4
Services
Project Management
UX/UI Design
Development
Implementation
To strengthen its digital positioning and make e-commerce a central pillar of its business, Mercado do Colchão chose Toogas as its strategic partner.
The challenge was to transform a limited digital presence into a platform capable of generating traffic, attracting customers and increasing sales, through several key points:
Define an integrated e-commerce and digital marketing strategy
Strengthen brand awareness in the digital environment
Increase online sales in a sustainable manner
Improve interaction with current and potential customers
Create a new online shop with more features and essential integrations
Increase organic visibility (SEO) on search engines
To respond to these challenges, Toogas developed a comprehensive solution that combined technology, automation, and a digital marketing strategy.
The new online store was built on the BigCommerce platform, ensuring scalability, autonomy, and performance. The project included:
Integration with billing systems, ERP, payment methods, and carriers
Implementation of reporting & analytics for continuous monitoring
Connection with digital marketing and automation tools
Customised layout, tailored to the brand identity and optimised for conversion
Centralised order management system
To boost the growth of the new store, a comprehensive digital strategy was implemented:
Technical, on-page SEO focused on e-commerce
Social Media Management
Paid Media Campaigns
Customer Journey Optimization
Email Marketing and Automation (welcome series, cart recovery, etc.)
This partnership resulted in significant and sustained growth over just 12 months.
These results highlight the impact of a structured digital strategy that integrates technology, performance, and marketing, demonstrating the success of an e-commerce project geared towards measurable results.
Monthly earnings after 12 months
+930%
+15x
83 278
307 603
+900%
+2500%
The work carried out by Toogas contributed significantly to the growth of the brand. The dedication and expertise of the Toogas team resulted in robust solutions and strategies that helped increase brand awareness, improve the consumer experience, and boost sales. The partnership with Toogas in the areas of e-commerce and digital marketing has been important for the growth of our online business.
Raul Fernandes, Head of Ecommerce at Mercado do Colchão