Toogas-AIP Webinar «Automation and Operational Efficiency in Ecommerce»
Plataforma de Ecommerce
www.gatopreto.com
Type
B2C
Products
+ 100 000
Languages
6
Services
Development, Implementation, Project Management
Gato Preto, in partnership with Toogas, developed its online store project for the Portuguese, Spanish, and French markets.
The platform was configured to support B2C transactions across multiple regions with multilingual support per region, customer and product segmentation, and pricing structures adapted to different consumer profiles.
The solution integrates seamlessly with invoicing and ERP systems, optimising document management and business operations.
We relied on Toogas’ support in the digital transformation of Gato Preto, particularly in ecommerce. The brand’s marketing strategy is largely focused on the challenges inherent to omnichannel, which involves integrating online and physical channels within a Consumer Centric strategy. This approach reflects the fact that customer purchasing behaviour is increasingly hybrid, and we aim to provide them with a brand experience that is unique and distinctive.
Carolina Afonso, Marketing & Digital Director of Gato Preto
The partnership with Toogas continues following the launch of the new Ecommerce solution and continues to drive the development and optimisation of the platform to ensure an exceptional user experience.