Mercado do Colchão

E-commerce Platform

https://mercadodocolchao.pt/en

Type

B2C

Products

+ 500

Languages

4

Services

Project Management
UX/UI Design
Development
Implementation

An Online Store Designed for Growth

Challenge

To strengthen its digital positioning and make e-commerce a central pillar of its business, Mercado do Colchão chose Toogas as its strategic partner.

The challenge was to transform a limited digital presence into a platform capable of generating traffic, attracting customers and increasing sales, through several key points:

Define an integrated e-commerce and digital marketing strategy

Strengthen brand awareness in the digital environment

Increase online sales in a sustainable manner

Improve interaction with current and potential customers

Create a new online shop with more features and essential integrations

Increase organic visibility (SEO) on search engines

Solution

To respond to these challenges, Toogas developed a comprehensive solution that combined technology, automation, and a digital marketing strategy.

B2C Online Shop on BigCommerce

The new online store was built on the BigCommerce platform, ensuring scalability, autonomy, and performance. The project included:

Integration with billing systems, ERP, payment methods, and carriers

Implementation of reporting & analytics for continuous monitoring

Connection with digital marketing and automation tools

Customised layout, tailored to the brand identity and optimised for conversion

Centralised order management system

 

Digital Marketing

To boost the growth of the new store, a comprehensive digital strategy was implemented:

Technical, on-page SEO focused on e-commerce

Social Media Management

Paid Media Campaigns

Customer Journey Optimization

Email Marketing and Automation (welcome series, cart recovery, etc.)

Results

This partnership resulted in significant and sustained growth over just 12 months.

These results highlight the impact of a structured digital strategy that integrates technology, performance, and marketing, demonstrating the success of an e-commerce project geared towards measurable results.

Monthly earnings after 12 months

+930%

Monthly orders after 12 months

+15x

Number of sessions in 12 months

83 278

Page views in 12 months

307 603

Daily organic clicks after 12 months

+900%

Daily impressions after 12 months

+2500%

The work carried out by Toogas contributed significantly to the growth of the brand. The dedication and expertise of the Toogas team resulted in robust solutions and strategies that helped increase brand awareness, improve the consumer experience, and boost sales. The partnership with Toogas in the areas of e-commerce and digital marketing has been important for the growth of our online business.

Raul Fernandes, Head of Ecommerce at Mercado do Colchão

Tags:

Mercado do Colchão

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