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Toogas-AIP Webinar «Automation and Operational Efficiency in Ecommerce»
Plataforma de Ecommerce
www.almedina.net
Type
B2C
Products
+ 59 000
Languages
1
Services
Development UX/UI Design Implementation Project Management
In a context of increasing digitalization in the publishing sector, Almedina aimed to create and subsequently strengthen its online channel with a more modern and efficient e-commerce experience, aligned with the size and diversity of its catalog.
The goal was to create and evolve the online store and structure a digital ecosystem capable of supporting the brand’s growth and improving the user experience.
In this context, the following challenges were defined:
Define an integrated ecommerce strategy
Create new functionalities and integrations
Start generating online sales and increase them through website modernization
Modernize and enhance the layout of the online store
Develop the Almedina.net ecosystem
Improve and optimize the user experience
Toogas developed a comprehensive digital solution focused on the creation and subsequent modernization of the e-commerce platform and on building an integrated ecosystem capable of supporting an extensive catalog and multiple publishing brands.
B2C Online Store in Magento
The online store was created and recently modernized to ensure a more intuitive, fast, and efficient browsing experience, adapted to the size of the catalog and users’ needs
B2C online store developed in Magento
Catalog with more than 59,000 products, including several imprints (Edições Almedina, Edições 70, Actual Editora, Minotauro, and Almedina Brasil)
Integration with ERP and billing system
Integration with the Reduniq payment gateway
Integration with shipping carriers
Order management, reporting, and analytics
Complete layout modernization